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Business Development Manager – Automotive

    Sector: Skills and Apprenticeship

    Salary: £40,000 - £45,000 + Bonus

    Location: Nationwide

    Contact: Vicky Higgins

    Job ref: 12074

    Published: 2nd April 2024

    Expiry date: 18th June 2024

Business Development Manager – Automotive

We are looking for a highly driven, successful Business Development Manager, with a track record in sales across the automotive industry who has the skill, ambition, and relentless appetite for success, not only for themselves, but for the company, their clients and learners.

To be successful, you will have to confidently gain access to the key decision makers and influencers in automotive and logistic organisations, also being aware of and promoting their other products and services.

This is a field-based role, so travel and being a self-starter with a proven track record in the territory and sector is essential.

Main Purpose of the role:

  • Identify and engage with employers to generate commercial funded starts relating to thetraining programmes on offer
  • Proactively pursue leads and new opportunities with new target clients, developing strong propositions, exceptional relationships at all levels and communicating our growing service offering (both funded and commercial) across all key sectors
  • Generate own leads via field sales, cold calling, networking, and presentations to secure new employer accounts and promote our client as the Training Provider of choice
  • Manage and maximise employer relationships to secure new/repeat business

Key Responsibilities:

  • To grow revenue and identify strategies for future growth opportunities
  • To identify, manage and win key opportunities primarily with large clients
  • Consult with clients on their training needs analysis
  • A collaborative or supportive approach to bid management working with our bid management team
  • To manage financial aspects of each opportunity, including developing the opportunity budgets
  • To lead on proposal writing and presentation production and delivery for each opportunity
  • Maintain a high and frequent level of contact with key targets at all levels throughout customer organisations
  • Maintain a comprehensive working knowledge of target customers, businesses, products, challenges, and competitors
  • Maintain sales plans and pipeline relevant to each opportunity
  • Promotion of the business within target accounts organisations
  • To carry out other duties as and when necessary to meet the varying demands of the business and satisfy customer needs.
  • Identification of opportunities to improve and develop business further
  • Promote a learning culture for the client through workforce planning, talent management, succession planning and leadership development
  • Remain abreast with developments in learning and development and funding arena in order to best advise clients and develop solutions
  • Use innovation as a tool to achieve growth and encourage its development in others
  • Plan and prioritise personal sales activities towards achieving agreed business aims
  • Complete all necessary reporting to keep line management and the wider business informed and progress towards achieving agreed targets
  • Understanding the commercial trainers and delivery plans today and into the future


  • A minimum of 3 years’ experience in a Business Development role; working to, achieving and exceeding targets
  • A minimum of 1 years’ experience of Business Development in a similar role within the apprenticeship training sector
  • Experience of selling commercial training

Experience of automotive sector

Apply here: If this role is of interest to you, please express your interest by completing the form and uploading your CV.

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