Role Overview

Our client is seeking an innovative and results-driven Marketing Executive with strong B2B experience in the education, training, or events industry.

Reporting to the Marketing Manager, the successful candidate will be responsible for planning and executing targeted B2B marketing campaigns across email, PPC, and social media. This role also includes managing company social media accounts and supporting both the marketing and sales teams with insightful, data-driven analysis.

We’re looking for a commercially minded individual with a flair for creating lead generation campaigns and an analytical mindset to ensure campaign accuracy and performance.

As the company is in the process of implementing HubSpot for sales and marketing, experience with HubSpot and CRM management will be a strong advantage.

Excellent interpersonal skills are essential for building productive relationships across teams and external networks.

Key Responsibilities

• Lead Generation: Design and implement campaigns to generate qualified leads through paid social media, Google Ads, and other digital channels.
• Email Marketing: Build, schedule, and report on email campaigns, focusing on lead quality, conversion, and engagement.
• HubSpot CRM: Manage email campaigns, lead segmentation, and campaign performance tracking.
• SEO & PPC: Oversee SEO strategy to enhance organic visibility. Manage PPC campaigns—including keyword research, bidding, and A/B testing—to maximise ROI.
• Content Creation: Write engaging blog posts and marketing content for cross-platform use.
• Website Management: Maintain and optimise the company website, ensuring it is up-to-date, user-friendly, and aligned with current campaigns and brand identity.

What We’re Looking For

Marketing qualification (desirable)

Proven B2B marketing experience, ideally in the training or events sector

Strong track record in creating results-driven email, PPC, and paid social media campaigns

Self-starter with a proactive mindset, but also a collaborative team player

Strong analytical skills with the ability to translate customer data into effective campaigns

Hands-on experience with CRM systems – HubSpot preferred

Familiarity with CMS platforms and basic website maintenance

Excellent communication and influencing skills

Commercial awareness and business acumen

Highly organised, structured, and able to work to deadlines

Results-oriented with a strong drive to meet and exceed targets

This role description outlines the key responsibilities but may be subject to change based on business needs. It does not form part of your employment contract.

What’s on Offer

Competitive salary up to £27,500 per annum

Hybrid working – 2 days per week in the office

Flexible hours within core working time

24 days annual leave plus bank holidays

Option to purchase up to 5 additional holidays annually

Christmas office closure

Healthcare cash plan

Paid day off for your birthday

Access to employee discount platform

Subsidised gym membership

Professional development and training opportunities

Company pension scheme